Saturday, January 22, 2011

10 American Companies That Will Disappear in 2011



Companies disappear all the time. Sure, it may be news when large corporations with well-known brands go belly-up. But think about it: Businesses like Circuit City, Northwest Airlines and Countrywide are gone now.

24/7 Wall St. recently looked at a number of large American companies, some of which are owned by foreign companies, to see which will disappear in 2011. A vanishing firm may go bankrupt and its assets sold off, it may be closed after being bought by another company or it may cease to exist due to a merger.

The website looked at a variety of companies: those that are in deep trouble, the merger and acquisitions targets, firms in industries that have too many competitors for any to become highly profitable or corporations that Wall Street believes are worth more in parts than as a whole. The 19 companies below were picked from this universe, because odds they are they won't exist a year from now:

Saab USA
Saab has tried to create a renaissance of sorts. The company was sold to Netherlands specialty carmaker Spyker last year. Spyker took an awful risk, particularly in the U.S. -- because Saab is one of the few car firms that did recover when the U.S. car market expanded last year. The total number of cars and light vehicles sold in America in 2010 was up 11% to 11.6 million.

Sales of some niche brands surged. Porsche sales in the U.S. were up 29% to over 29,000. Audi sales rose 22% to over 101,000. But Saab sales collapsed -- falling 37% to 5,445. American car companies have also created new lines of vehicles that have begun to sell well, particularly in the middle market where Saab operates. The Japanese still control the lower-price, high-quality portion of the market. And Korea's Hyundai took share from nearly everyone else last year, as its sales rose over 24% to just above 538,000. There's no room in the American market for tiny operator like Saab.

Office Depot
The company is running third in a three-horse race with Office Max and Staples. Office Depot also has to compete with small business centers in Sam's Clubs and Costcos. The firm operates on razor-thin margins, while managing 1,150 locations -- which are very costly due to employee and real estate expenses. Office Depot is a strong candidate to be taken over by one of its rivals or a broader retail chain like Target.

The market is too competitive for Office Depot to stand on its own. A consolidation in the sector would allow a merged operation to cut thousands of people and close hundreds of locations. Operating margins, then, would not be so modest.

Dean Foods
The maker of dairy products like Land O'Lakes and Silk has struggled as much as any other large public company this year. The costs of raw milk, butterfat, soybeans and sugar have risen sharply. Dean Foods has also been crippled by debt. The firm's shares were down as much as 60% at one point during the last 12 months.

Despite all the bad news, hedge fund investor David Tepper bought a 7.35% stake in the company. Dean Foods shares rose 9% after the announcement. Dean has already sold its yogurt business to Schreiber Foods. And Tepper, one of the cleverest investors on Wall Street, has probably bet the balance of Dean Foods will be sold off in parts. Probably the Fresh Dairy Direct-Morningstar and WhiteWave/Alpro business units would draw the most bidders. Watch for Dean to be broken up, to satisfy debtholders and arge investors.

Frontier Airlines
The carrier is owned by Republic Airways Holdings and was bankrupt when Republic bought it in 2009. Republic recently merged another of its holdings, Midwest Air, into Frontier. Denver-based Frontier is simply too small to compete in the domestic carrier market -- which has become increasingly dominated by large airlines that are growing due to mergers.

Wall Street has also become increasingly worried about Republic's future. Its shares are down 13% over the last quarter, while shares in rival JetBlue are up 9% during the same time frame. Frontier's Milwaukee hub, which serves the East and Midwest, and its Denver hub, which serves the West, the South, and Mexico, would be valuable to a larger carrier. Airline mergers and buyouts like the Continental/United deal and Delta's takeover of Northwest are popular in the industry because they allow for personnel reductions and route cuts -- as well as trimming the number of aircraft that have to be maintained. Two airlines together can have a better margin than separately. Frontier is a buyout target; its brand is not.

Sara Lee
The company that makes Ball Park hot dogs and Jimmy Dean breakfast foods is already being circled by corporations in similar businesses and by private equity firms -- groups interested in breaking Sara Lee up. Apollo Global Management has recently considered a bid. JBS, the Brazilian meat processor, made an offer that was turned down.

Media reports say Sara Lee is in the midst of a plan to separate its coffee and meat businesses. If that happens, the new companies may be named Hillshire Farm and Pickwick Tea. A deal to sell off pieces of the firm will probably happen before midyear.

Borders
The large bookstore chain is almost gone already. The only question remaining is whether it will be dissolved or sold to a related retailer like Barnes & Noble. It appears Borders has little choice other than to go bankrupt, given its debt and cash-flow situation. Two ominous signs for the bookseller: It says it's unable to pay some of its largest publishers for their books.

Border's stock also dropped under $1 a share, a warning sign that the shares could eventually be delisted -- that is, if Borders lasts long enough. The company's 500 locations may have value to a buyer, but its name does not, being associated with little more than failure.

Gateway
Gateway was bought by Taiwanese PC giant Acer in 2007. Acer is currently the No. 3 PC company in the world after Dell and Hewlett-Packard. The buyout was not unlike the one that China-based Lenovo made of the IBM PC division. Lenovo found the IBM brand was useful for marketing in the U.S., but dropped the name in favor of its own. Lenovo saw no reason to support two brands any longer and wanted to be recognized by its corporate name in the U.S. market.

Acer, meanwhile, has become an established brand in the U.S. over the last two years, particularly for its netbooks and notebooks -- while the Gateway brand has faded. Gateway is still a stand-alone corporation but will likely disappear this year.

DollarThrifty
Dollar Thrifty has a tentative deal to be bought by Avis Budget -- but the FTC has not given the transaction final approval. If the buyout closes, then the Avis, Budget, Dollar and Thrifty car rental businesses will all be under one roof. Dollar Thrifty has lost any momentum in its efforts to expand. The company said in December that it would add 31 new franchises in the U.S. It has 1,550 locations in 81 countries worldwide.

Ironically, Dollar Thrifty is itself the result of a merger of two companies. Thrifty was owned by Chrysler and combined with Dollar in 1990. Avis should close its takeover by mid-2011

Answers Corp.
The online search firm's stock is down 40% in five years. Google, in comparison was up nearly 40% during that period. The smaller company had third-quarter revenue of only $4.5 million, which means it barely has a reason to be a public company. Operating income for the quarter was only $379,000, and its total average page views daily are about 14 million.

Answers will likely be sold to a company that could use its technology platform and unique visitor traffic. This might include one of the portals or large online content companies like News Corp. The company's market value is only $65 million, which is pocket change for a really large Web company.

E*Trade
There are too many big discount brokers in the U.S. There have been persistent rumors that E*Trade will be bought by one of its larger competitors --Charles Schwab or TDAmeritrade. The rumors even caused a large move in E*Trade's options early last month. Broker Collins Stewart downgraded E*Trade shares recently, pointing to problems with loan portfolio growth on the banking side of the online brokerage's business.

Wall Street's view of the other two discounters is much more positive. The brokerage business has been ideal for consolidation for years. Full-service brokers went through a large number of mergers and acquisitions in the 1970s, 80s and 90s. The reason for the rollups were compelling then as they are now for E*Trade. There are a number of expensive duplicate functions among these companies -- which include marketing costs, trading platforms and administration. Either Schwab or TDAmeritrade will use those economies of scale to buy E*Trade, the weakest member of the sector.


Nine Tax Deductions You Shouldn't Even Think About Claiming

If you opt to itemize your deductions on your federal income tax return, you'll see a lot of emphasis on saving taxes by not overlooking common deductions. This makes sense because, as a taxpayer, you absolutely have the right to reduce your taxable income by using your available deductions. However, be smart. Make sure you claim those deductions for which you're entitled and steer clear of bogus deductions. To help you out, following is a list of nine deductions that you shouldn't even think about claiming on your tax return:

1.) Reimbursed Job Expenses. It's true that you can deduct business expenses on your federal income tax return so long as they are paid or incurred during your tax year; used for carrying on your trade or business of being an employee; and ordinary and necessary. However, the expenses must also be unreimbursed -- to the extent that your employer pays you back for any of those costs, those portions of the expenses are not deductible.

2.) Diets and Health Club Dues. Most diets and health club dues aren't deductible even if your doctor has recommended that you lose some weight in order to improve your health. While you can deduct medical expenses for the diagnosis, cure, mitigation, treatment or prevention of disease, including the costs of doctors and medications, you cannot deduct the cost of expenses that are merely beneficial to your health -- this includes most diets and health club dues. To be deductible, the diet or exercise plan must be specifically prescribed by a doctor for a diagnosed medical condition, not as preventative care and not just so that you look and feel better. Some limited exceptions apply.

3.) Primary Telephone Landlines. The IRS will allow you to deduct the cost of a second telephone landline or a cell phone to be used in business but you may not deduct the cost of your home telephone line -- even if you use it for business. The IRS considers a primary telephone line routinely personal and thus, not deductible. You may not pro rate the cost of the phone even if you can prove non-personal use. You can, however, deduct long distance and other related charges if you can prove business use.

4.) Home Improvements. At some point, almost every homeowner spends money for some kind of improvements to their home. For the most part, while those improvements may make your home more comfortable (and may increase the cost basis and fair market value of your home), they are generally not deductible. You may still be entitled to a tax break, however: Under current law, you can get a tax credit for the purchase and installation of certain energy-efficient improvements.

5.) Campaign Expenses. Thinking of running for office? To the extent that you have to pay for campaign expenses out of pocket, you're going to have to chalk that up to the cost of public service. Expenses incurred as part of your election campaign aren't deductible on your federal income tax return.

6.) Commuting Costs. While it's true that you can deduct certain travel expenses related to your job (such as traveling from one workplace to another in the course of your job or business; visiting clients, vendors or customers; and going to a business meeting away from your workplace), you can't deduct the costs of commuting to and from work. This is true even if you travel long distances to work (say, from Philadelphia to New York City every day) or if the method of getting to work is expensive (for example, you take a cab).

7.) Charitable Services. While you can deduct the cost of goods and cash that you donate to qualified organizations, you may not deduct the cost of services that you donate to charity, even if you can easily measure the value of those services. You can, however, deduct out of pocket costs that you incur while performing those services.

8.) Pet Care. If you're like me, you may consider your pet a member of your family. However, as much as you may adore your furry (or scaly) addition to the family, he or she does not count as a dependent. You may not deduct the cost of taking care of your pet even if your pet incurs significant medical expenses. An exception applies with respect to guide dogs and service animals -- you can include the costs of buying, training and maintaining those animals as part of your deductible medical expenses.

9.) Attorney's Fees. Attorney's fees may be deductible for businesses, but as a general rule, individual taxpayers cannot deduct most legal fees. This includes attorney's fees related to divorces, disputes over property boundaries and personal injury cases. Those legal disputes are considered personal in nature, which means the IRS won't allow you to take a deduction for them. However, you can deduct personal legal fees that you paid to determine, contest, pay or claim a refund of any tax (including tax advice) as well as those legal fees related to producing or collecting taxable income.

Hope this helps some of you out on your taxes!

Article Author: Kelly Phillips Erb

Monday, January 17, 2011

Proximity Marketing - The next wave of the future for technology

Proximity marketing has two major components. Traditional proximity marketing is marketing to the radius of your particular store or service. However, over time it has come to mean distribution of localized wireless advertising content associated with your business or product. Consumers pick up the transmission with their cell phones, Internet-abled devices or Bluetooth or Wi-Fi devices. Follow the steps to learn how to do proximity marketing.
Difficulty: Moderate

Instructions

    • 1
      Install proximity broadcast stations at malls and specialty stores, wherever your product is sold. Location based marketing should reach your target audience. Make sure to show signs telling to customers to turn Bluetooth devices on to receive free messages.
    • 2
      Broadcast coupons to phones and devices, giving instant savings or free items. For example, if you have an ice cream shop outside a high-traffic walking path, giving a buy-one-get-one-free coupon may slow customers enough to stop and act on that impulse.
    • 3
      Use contextual advertising--ads appearing as content on the consumers' cell phone, selected based on the user's displayed content. If the consumer walks through a mall, he/she may welcome a free advertisement to hear about sales and promotions as well as new products or services.
    • 4
      Give localized information, such as maps and information related to your area. For example, a theater could give movie listings and show times for that particular location.
    • 5
      Display gaming and music content. Consumers who love these forms of entertainment would also love receiving free screenshots of a new game or song from a new album. This is especially important for electronics and music stores, as it could bring interested consumers, impressed at your level of technology and knowledge, into your store.
    • 6
      Show content on demand. Give access to ads, information and discounts as the consumer wants it, allowing them choice.


Read more: How to Do Proximity Marketing | eHow.com http://www.ehow.com/how_2107746_do-proximity-marketing.html#ixzz188RvdVgH